How Content Marketing and Social Media Work Together While social media and content marketing may seem to be two different things, they actually work in tandem. Brands can increase the value of a piece of content, such as white papers or a blog post, by posting smaller portions of it on their social media channels. A strategy helps you concentrate and optimize your efforts to achieve the most value from each piece of content. It will also help you avoid vanity metrics and identify what matters to your company, such as the brand's recognition or website traffic. 1. Identify Your Audience Social media marketing is an excellent tool for building relationships with potential customers. Before you can develop the best content for your audience you must first learn about the people they are. This will allow you to design a strategy that is more likely to achieve your goals and boost your bottom line. The best place to start is by monitoring who follows your company on social media and how often it interacts with your posts. What are their preferences? What kinds of information do they hunt for and why? This information will allow you to target similar users across different social media platforms. You can also learn a lot about your audience if you study the content of companies in your industry. What type of content do they create and share? What type of content is proving successful for them? This will give you an information on how you can create your own content. Finally, you can also contact your followers on social media to learn what they want to hear from you. ModCloth for instance, regularly asks their followers to send photos of them wearing its products. These photos are then featured on the social media pages of the retailer. This makes the brand feel closer to its audience which can increase engagement. It's time for you to create and share content once you've identified and defined your target audience. Monitor your metrics, but only those that are connected to your SMART goals and KPIs you defined in Step 1. Remember that not all your content will work flawlessly in the first few days, but you will eventually see results if you're consistent and follow your plan. 2. Create a Strategy To see growth through social media, you need a plan. Posting random content with no reason or plan isn't going to help you acquire new followers or convince them to visit your website or turn into a customer or client. Instead, you should create a written content strategy that you and your team can follow. This will allow you to set SMART goals and create and share regular content. To create your social content marketing strategy for your media begin by creating your buyer personas for social media (or fictional representations of your ideal customers). Then, consider the kinds of content they enjoy and the formats that resonate best with each platform. For example, Instagram and TikTok are great platforms for visual content such as videos or photos however, Twitter is more suited to text-based posts and links. Also think about how you can utilize each platform to promote your brand in unique ways. Instagram is an excellent platform for fashion brands that wish to showcase their distinctive products and designs. Stumptown Coffee Roasters also uses their Facebook page to highlight events and locations throughout the country. Include call-to-actions within your posts to encourage your readers' interaction. If you're running a giveaway or an announcement, ask your followers to share, tag friends, or leave comments. Remember that social media can be a great way to display customer reviews and testimonials. marketing content writer can be incredibly effective in increasing the trust your audience has in you, particularly if they are from other social users who are recommending or using your product or service. 3. Create Content To effectively promote your business on social media, you have to create content that is appealing to the people you want to reach. This can be accomplished by a number of methods including blogging, videos, podcasts, and infographics. It is also crucial to think about the type of content that your customers will want to see and share. For instance, research suggests that personal and plain fun content is well-liked on social media, whereas promotions and information score lower. Once you've identified your audience and your marketing goals, it's now time to plan the kind of content you want. It is best to mix entertaining, informative or educational posts with promotional posts. This will increase the chances of your audience becoming a client by increasing their engagement with your company. One popular method for creating content is to speak with experts in your field. This is a great method to learn about the latest trends and strategies within your field. You can also promote your company by sharing the article on the social networks of individuals. Other popular types of content include tips, tricks, hacks as well as industry news updates and other interesting tidbits that will add value to your followers. You should also consider incorporating visual content into your posts, as this has been proven to be more effective in grabbing attention and increasing engagement on social media. It is important to monitor the performance of your content and make any necessary adjustments. For example, if one type of content is not performing well, you might need to change the subject or direction from which it's being shared. 4. Share Your Content If you've developed a plan and crafted interesting content, it's essential to share it on social media. This is a great opportunity to increase your reach and draw in new customers. Just make sure to keep your posts brief and make sure to use appealing titles. Don't forget to post different types of content - images, videos texts, links, and text are all great options. You can also attempt to get attention by posting your content across different platforms at different times. This will help ensure that your content is reaching the highest amount of people you can. You might also want to consider working with influencers or even running a contest. This could be a great method of generating buzz and traffic for your business. Once your audience begins to view your site as a reliable source of information, they will be more likely to interact with your content and eventually become customers. This is why it's crucial to focus on quality, rather than quantity when it comes to marketing content. It's important to note that if you're employing a pillar approach to content marketing, it's a good idea to post links to your long-form content on social media. This will give your audience an idea of what to expect and encourage them go to the whole article or blog. It's not always clear why certain content is shared more often than others. It's worthwhile to look into the motivations of sharing to determine what may be driving people to share specific pieces of content. This will help you develop a more effective content marketing strategy in the future. 5. Keep track of your results Once you've created and published your content, it's crucial to keep track of your outcomes. You'll be able see if your plan has worked or if you need to modify it. You might find that certain platforms or types perform better than others, or some types of content are more engaging than others. You can monitor your social media's reach and performance by using tools such as Mention or Hootsuite. It is also helpful to keep in mind that just because your content is performing well doesn't mean that you should continue sharing it on every platform. Each platform has its own audience and own best practices, so it is crucial to tailor your content for each platform. This way, you can avoid overdoing it and offending your audience. When you analyze results, be sure to include all metrics that are important to you and your staff. Select metrics that align with your goals and KPIs SMART Be sure to differentiate them for the different social media platforms you are using. With the proper strategy and tactics, you can successfully integrate social media and content marketing to boost the visibility of your brand, increase website traffic, increase leads, boost sales, establish authority, and much more. For more details about how to implement a successful content marketing strategy, check out this free guide to download from DemandJump. It includes strategies, case studies and more from companies similar to yours that have defied the algorithms and achieved success in content marketing. Sign up to get your copy today!
marketing content writer
